Thursday, 8 March 2012

Social Marketing -the Talk...

I spent most of Wednesday answering the phone, exchanging e-mails and putting together a hand-out on social media, and a mini talk sheet on blogging, for myself -because the speaker who was booked for Wednesday night at Nottingham Writers' Club was ill, and as I was also going to be the chair that night, I needed to get an alternative arranged.

Aware that writers of all ages and experience need to make the most of current technology, I contacted fellow member David Bowman-writer, e-book publisher, and proficient in social networking-and between us we agreed a format for the evening.

Now my part was very small, I covered blogging, so anyone at the meeting who might be considering a blog would (hopefully) realise that it isn't hard to do and is a great way to start making themselves known. I talked about free blogs, building up followers and the types of posts a writer might use their blog for- such as announcing a competition win, or a short story sale/publication date...

David talked about Facebook and Twitter, and also author websites.

The recommendations that I picked up, relating to Facebook, was keeping your account for personal, fun things, and your writing for your author page- (your name) writer; so book news, links and photos relating to your writing goes only on that page, so your readers go there for the information. And of course if you have different pseudonyms, it makes it easier to distinguish between different genres, if you write in more than one category- so that's more than one writer name for me then.

As I recently joined Twitter and was discovering for myself, hashtags # are not only useful but important; retweeting can be helpful. That there is a fine line between over promotion and sharing good news, so its clearly something that you learn by actually doing once you're on Twitter.

But never underestimate how widely your tweets can be seen. Every tweet seen by your followers, is seen by the followers of each of them- so you never know who and how many will see that interesting piece of information...

Now websites. This was interesting; having a press area that was kept up to date, so the latest press release was available was important. As David explained if a journalist wants to interview you they'll have gone and checked out all the information on your website so they don't need to waste time asking basic questions- which is logical when you consider modern day journalism.

We finally talked about Amazon and e-book ratings, and how a writer promoting their books on Amazon can use these various methods of social marketing to bring potential book buyers to their work, by promotions and free book offers- so get high up in the Amazon rankings and it will enable you to get Amazon to promote your book which could be very useful if you're a relative unknown.

I'd not considered all these various methods being used together to maximise exposure- but then I'm only on stage 2 of my marketing plan at the moment... Yes, apparently you should have a marketing plan.

The words I did take take away from the talk were as follows: politeness; being professional and start this networking before you have the publishing deal...

I've got a long way to go, but at least I've started.

4 comments:

  1. Excellent advice, Carol. I've just finished preparing my workshop talk for the Scottish Writers weekend conference (today until Sunday) and I'm covering most of those subjects, with a little bit about markets (my usual subject). No doubt I'll do a post about the general weekend on Monday!

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  2. Have a great time at SW conference, Rosemary. I'll be interested to hear about the weekend. :-)

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  3. Sounds like you're off to a good start Carol. Informative post, thank you. x

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