More publishers are expanding their market for romance novels in e-book form.
Last September Random House's Ebury imprint launched Rouge- their digital romance list. Books went straight to digital rather than the traditional print copy first.
Now Piatkus is launching Entice, their digital romance list with some books moving to print versions later.
Other romance sub-genres will follow, so there will be something for everyone who loves 'romance'.
A number of popular romance novelists whose books are published in the US, have had UK editions with Piatkus- they're the larger size paperbacks you see in the Romance section shelves of Waterstones. Among them authors Stephanie Laurens (who was a Mills and Boon historical author for a number of years), Jayne Ann Krentz and Mary Balogh.
Besides reissues, it looks like it is going to be an influx of books by American authors, but just as it seems to be difficult for a UK romance author to get their books published in an American edition, it's probably just as difficult the other way round too.
The romance reader is certainly going to have a lot to choose from. But is it neccesarily going to be good for the unpublished romance writers in the UK?
It will be interesting to see what happens...