In the past it has brought us (in 2009) 'Advances in Potato Chemistry and Technology', 'Collectible Spoons of the Third Reich' and 'An Intellectual History of Cannibalism'. But it was eventually won by 'Crocheting Adventures with Hyperbolic Planes' by Dr Daina Taimina (A K Peters).
They say that any publicity is good publicity, so authors (and publishers) in the 2010 shortlist are probably hopeful of a few extra sales by their inclusion- as they don't get a prize.
The 2010 longlist comprised 66 books- here is the shortlist of 6 for this year's judging.
- What Color Is Your Dog? Joel Silverman (Kennel Club)
- The Generosity of the Dead Graciela Nowenstein (Ashgate)
- Myth of the Social Volcano Martin King Whyte (Stanford University Press)
- 8th International Friction Stir Welding Symposium Proceedings Various authors (TWI)
- The Italian's One-night Love Child Cathy Williams (Mills & Boon)
- Managing a Dental Practice the Genghis Khan Way Michael R Young (Radcliffe)
My vote went to the Genghis Khan Way- perhaps we all secretly think of dental practices in this way...:-)